Two young entrepreneurs, Michael Meadows and Paul Reiss, have made a splash in the ice cream industry with their protein-packed brand, Protein Pints. The duo, both 24 years old, were recently honored as part of the Forbes 30 under 30 list for their innovative approach to a healthier dessert. Their journey began in Grand Rapids, Michigan, where they started experimenting with natural ingredients to create a delicious and nutritious ice cream that caters to fitness enthusiasts. With a focus on taste and nutrition, they've managed to capture the attention of a national audience.
The idea for Protein Pints emerged from their shared love for ice cream and a desire to stay fit. As childhood friends and high school graduates from Hudsonville High School in 2019, they recognized the need for a healthier alternative to traditional ice cream. Their experimentation led to the creation of a recipe that includes about 10 grams of protein and 4 grams of sugar per serving, all without artificial sweeteners or gluten. This unique selling point has been a key factor in their success.
The turning point came when they entered a business pitch competition hosted by Start Garden in Grand Rapids. Their product caught the eye of a Meijer representative, who helped them secure a spot in Bridge Street Market, a small-format grocery store. This exposure led to a surge in popularity, with Protein Pints generating over $10 million in revenue in 2025. The ice cream's success has been attributed to its natural ingredients and the current market demand for protein-rich products.
The company's growth has been exponential, with their products now available in around 8,700 retailers nationwide, including major chains like Meijer, Target, and Albertsons. A significant milestone was their deal with Kroger to stock their ice cream in 2,200 stores across the U.S. This expansion has been fueled by the team's hard work and the product's appeal to health-conscious consumers.
Looking ahead, Meadows and Reiss aim to reach $20 million in revenue by 2026. They plan to introduce new flavors and product formats, such as sandwiches and bars, to cater to a wider range of consumers. The current seven flavors, including cookie dough, cookies and cream, peanut butter, mint chip, chocolate, strawberry, and coffee, will be available in more stores next year, with some retailers offering a limited selection. The company also plans to release exclusive flavors for certain retailers in 2026, further expanding their product offerings.
The Forbes 30 under 30 recognition is a testament to the team's dedication and the product's market fit. As they continue to expand their reach, Protein Pints is poised to become a leading brand in the healthier ice cream market, offering a delicious and nutritious treat for consumers across the country.
